Chief Creative Officer and Partner / SS+K
Kash was born in Singapore, grew up in the East End of London. He has been fortunate enough to have worked in four continents and one sub continent, to date.
Kash subjected the world to his horrific art direction skills, until with some nudging from others (Batey Singapore, hired him as a writer) he switched from art to copy and began a long journey to becoming one the world’s most–awarded advertising writers.
He was part of the team that helped Batey ads become Asian Agency of the Year in 1995.
At DDB Sydney he helped them become Campaign Brief’s Australian Agency of the Year in 1997.
At Wieden and Kennedy, Portland he spent five years creating some of Nike’s most memorable work of the time. Including the Tiger Wood’s ‘Hackeysack’ spot, and the Nike ‘Play’ campaign.
At Leo Burnett Chicago in 2002, Graduating from a Writer to Creative Director, he helped reposition Nintendo with the “Who Are You?” campaign
In 2005, he joined BBH, New York as Group Creative Director. Successfully helping to globally reposition the ailing Vaseline brand there, with the “Keeping Skin Amazing” campaign. Also working on Axe, All detergent and British Airways, Dyson and OMO global business.
Next came JWT New York. As Executive Creative Director, where he started the process of turning around some very challenging accounts, like Scott Toilet Tissues, Sunsilk Haircare, Kleenex, Visine, Purell and DeBeers.
In 2009, Kash became the ECD of an 18 month old start up, Pereira O’Dell. A year later they were small agency of the year.
In 2011 he joined SS&K as their CCO. In next year they increased their billings by 24%, won their first Cannes gold lion ever, and their first One Show pencils in nearly a decade.