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컨퍼런스

Venue : Rm. 205, Convention Hall, BEXCO

11:00-11:40   Changes in Media, Previous 5 Years and Next 5 Years Brian Suh(서황욱) Director of YouTube
Korea, Taiwan,
Hong Kong and China
Google
15:40-16:20   Brand Strategy in the Age of Life Share Jeongkeun Yoo(유정근) President and CEO Cheil

Venue : Rm. 205, Convention Hall, BEXCO

11:20-12:40   TBC

Venue : Rm. 205, Convention Hall, BEXCO

13:20-14:00   Cindy Chen Focus Media
14:00-14:40   Aste Gutiérrez Creative Director TBWA Chiat Day
14:40-15:20   Culture, Creativity and the African Continent Bolaji Alausa Executive Creative Director Tracks & Fields
15:20-16:00   Andrei Ivanoff Creative VP MullenLowe Mexico
16:00-16:40   Getting to the Core of Your Brand’s Music Identity Christian Mix-Linzer Founder & CEO Tracks & Fields

Venue : Rm. 205, Convention Hall, BEXCO

12:20-13:00   BFFs for Life! Why Planners and Creatives Need to Collaborate Better Andreas Krasser Chief Strategy Officer DDB
13:00-13:40   TBC
13:40-14:20   Panel Talk with Juries from Latin America Moderator: Gabriel Grunewald Louro(Adnews)
Panel: Lenilson Lima (Agência Um) Andrei Ivanoff (MullenLowe Mexico)
14:20-15:00   The Power of Questioning Fumitaka Takano ‎Creative Director & Communication Architect ADK
15:00-15:40   What Can Movies and Politics Teach Us about Content Creation and Marketing?
Tahaab Rais Regional Head of Strategy & Truth Central FP7/McCann Worldgroup MENA
16:20-17:00   Panel Talk with Female Juries by LBB
"Workplace Equity and Diversity"
Moderator: Laura Swinton (Little Black Book)
Panel: Anna Qvennerstedt (Forsman & Bodenfors) SatokoTakada (McCann) Vasudha Misra (BBH India)
17:00-17:40   Re-Ignite the Gung-Ho Guan Hin Tay Global Executive Creative Director logo
17:40-18:00   DigiAsia

Venue : Rm. 205, Convention Hall, BEXCO

12:00-13:00   2018 Effie Awards Korea Special Awards Ceremony & Case Study 오형균 프로 Cheil Worldwide
박애리 상무 HSAd
13:00-13:40   Matty Burton Creative Chief Google Zoo Asia Pacific
13:40-14:20   Kash Sree Executive Creative Director Gyro
14:20-15:00   Gunn Report – Lessons From The World’s Most Creative Campaigns Emma Wilkie Managing Director
15:00-15:40   The Future of Advertising Lies in Our Creativity, but Not How You Think Ari Halper Chief Creative Officer
15:40-16:20   What is the True Value of Awards? Toby Talbot Chief Creative Officer Saatch

Venue : AD tech Stage @ Convention Hall, BEXCO

Time AD tech Stage A AD tech Stage B
13:30-14:20 Combination of video & media. How does ‘empathy’ go viral?
영상과 미디어의 결합, ‘공감’은 어떻게 확산되는가?
The Future of Programmatic Advertising
프로그래머틱 광고의 미래
Guru Suh(서구루) Team Leader
Gooik Lee(이구익) Creative Director
14:30-15:20 Agency as a platform company
디지털 시대의 광고대행사
Special Session
Taeyong Kim(김태용)
15:30-16:20 Productising-Binggrae banana flavored milk campaign, a campaign that understand consumers’ life.
제품과 광고의 결합,프로덕타이징-소비자의 삶 속으로 들어간 광고 아닌 광고,
빙그레 바나나맛우유 캠페인
Optimal synergy performance marketing
최적의 시너지 퍼포먼스 마케팅
Jieon Kim (김지언) Account Director
Ire Eom (엄이레) Content Director
Hoosung Lee (이후성) Senior Brand Manager
Hyoyoung Park (박효영) Eco Marketing
16:30-17:20 TBC Dynamic Data that Actively Describes Consumer’s Everyday Life
소비자 행동을 유발하는 동적 데이터를 활용한 마케팅 전략과 사례
Andy Joohyun Lee
(이주현)
Storysmith

Venue : AD tech Stage @ Convention Hall, BEXCO

Time AD tech Stage A AD tech Stage B
13:30-14:20 Inspiration from collaboration of digital media and space
디지털미디어와 공간의 결합에서 얻는 영감
Is the average really the right answer?
Data interpretation ability is key!
평균은 과연 정답일까? 데이터 해석 능력이 관건이다!
14:30-15:20 변해가는 미디어 지형도를 읽는다 To get different results, start with the different
persperctive from customers
남다른 결과를 위한 다른 접근, 고객 관점에서 시작하라
Jiyoung Lee(이지영) General Director
Ryan Son(손병채) Creative Strategist
Landon Hong(홍석영) VP of Global Expansion
15:30-16:20 Toward a Context building with Data,Tech and Human
Context를 향한 Data, Tech 그리고 Human!!
Digital Outdoor Advertising and Programetic Advertising
디지털 옥외광고에서 프로그래머틱 광고의 가능성
Wonju Lee(이원주) Executive Vice President
Ilgi Shin(신일기) Director Digital Display Lab
16:30-17:20 User + Media + Message, To refer to standards for digital ambient campaigns
사용자+미디어+메시지, 디지털 앰비언트 캠페인의 표준을 말하다
The change of digital marketng ecosystem that Blockchain brings
블록체인이 디지털마케팅 생태계에 가져올 혁신적 변화
Hyunsuk Park(박현석) Head of Agency, Korea
Byoung-ook Yoo
(유병욱)
Creative Director
Sungpil Nam(남성필) ab180
17:30-18:20   Communication business urshers in the data era where higher level of data security is in demand
(New privacy law and its implication to you)
이제 커뮤니케이션 비즈니스는 데이터 비즈니스,
소비자 데이터 더 이상 방치될 수 없다.(개인정보보호)
Seongcheol(Bruce) Lee(이성철) Enterprise Solution Sales Manager Digital Display Lab

Venue : Open Stage, 1F, Convention Hall, BEXCO

11:00-13:00 Academy AD STARS Brand Assets and Effect Research
AD STARS 브랜드 자산과 효과조사 연구
 
14:00-14:40 Stevie Awards    
14:40-15:30 Creative School Planting a Seed of Dreams 꿈에 새싹을 심다 Jaei Shin(신재이) CEO SPADEJAY
15:30-16:10 Creative School   Heeyong Lee (이희용) CEO KStarLive
16:10-16:50 Creative School   이철하 영화감독
16:50-17:30 Creative School Influencer는 Endorser가 아니다 한국뚱뚱

Venue : Open Stage, 1F, Convention Hall, BEXCO

10:00~13:00 New Stars Special Session
&
Conversation with Juries
13:10-14:00 Job Mentoring
14:00-14:40 Creative School Introducing BRANDED SHORTS - Why A Film Festival Focuses On Branded Movies Tetsuya Bessho Founder/Actor logo
14:40-15:20 Creative School 황남용 대표 재담 미디어
15:20-16:00 Creative School 이준호 팀장 모헤닉
16:30-17:10 The 3rd Academy for Advertising Practitioners
17:10-17:50 The 3rd Academy for Advertising Practitioners

Venue : Open Stage, 1F, Convention Hall, BEXCO

10:00~13:00 Young Stars Special Session
&
Conversation with Juries
13:10-14:00 Job Mentoring
14:00-14:40 Creative School 김연정 이사 트위터
14:40-15:20 Creative School 권진주 마케팅 실장 제주맥주
15:20-16:00 Creative School IMGO, Contents Creator’s a Bit Different Attempt IMGO, 콘텐츠 크리에이터의 조금은 새로운 시도 Hyojoo Ko(고효주) Contents Creator logo