Aug. 2005, joined Focus Media (China) holdings Co. Ltd that is the largest lifestyle media group in China as Chief Strategy Officer. 2017, be selected as Focus Media Group Partner.
A top management team member responsible for integration of acquired companies into Focus Media, privatization from NASDAQ and IPO in China's stock market. Excels in management. Served more than 3000 brands, such as Benz, BMW, Apple, Samsung, Siemens, Unilever, P&G, Baidu, Tencent, Alibaba, JD, etc.
Dedicated in China media market for decades and as the earliest Chinese top manager worked in international 4A group, also as China media market professor, Chan contributes in media insight, consumer insight and market insight. With KantarMedia Research, pioneered Infosys OOH Assessment System, 1st in the world outdoor TV audience rating system. Teamed up with Millward Brown, promoted MixReach system , the first multi-screen assessment tool in China, which evaluate media effectiveness cross screens from home TV, outdoor TV, pc to mobile.
2000-2005, worked for international media agency, Zenith Media, Publicis. Orchestrated the outdoor team, the biggest outdoor team at the time and act as deputy General Manager of China. Established a standard work procedure including media planning, arguing, buying and researching. The work processes created then is still widely used by 4A group. First introduced OSCAR™, the outdoor media-evaluation system, from the UK, and Chan modified it to fit China's conditions which eventually became the first quantitative evaluation system for outdoor media in China. In addition, a national information base of outdoor media and national outdoor media monitoring system were also established. Such developments contributed to the fast development of outdoor advertising in China.
1997 to 2000, worked In Marketing and Management roles in foreign entities.
1987 to 1997, worked in Qingdao Labor Bureau.
-2017, China Advertising Outstanding Contribution Award
-2017, Speak on New York Festivals, Cannes International Creative Festival, London International Advertising Awards
-2017, Speak on South Asian Women Development Forum
-2016, On behalf of China to speak at the Global Summit of Women
-2016, Campaign A-List
-2014, One of the 3 from China to speak at the World Advertisement Forum
-2012, Man of The Year, The China most influential Advertisements by China Advertisement Association.
-Vice-president of China Advertising Association
-Vice-director of China Advertising Association Academic Committee
-Researcher of National advertising research institute
-Chief Editor of China Advertising Market Report
-Chief Editor of China Film Industry Development Trends Report
-Executive Jury of New York Advertising Awards, 2018
-Final Jury of AD STARS, 2017
-President of Final Judgment of IAI Festivals, 2018
-Vice-President of Final Judgment of SHIAF, 2018
-President of Final Judgment of Greater Effie Awards, 2017/2016
-Final Jury of Hong Kong Effie Awards, 2017/2016
-President of Jury of China Yellow River Awards, 2017
-President of Media Jury of 4A's Golden Seal Awards, 2012
-Adjunct Professor of Communication University of China and Shanghai International Studies University