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컨퍼런스

Venue : Rm. 205, Convention Hall, BEXCO

15:40-16:20   Brand Strategy in the Age of Life Share Jeongkeun Yoo(유정근) President and CEO Cheil

Venue : Rm. 205, Convention Hall, BEXCO

11:20-12:00   Changes in Media, Previous 5 Years and Next 5 Years Brian Suh(서황욱) Director of YouTube Partnership,
Greater China and Korea
Google
15:00-15:40   The Future of Advertising Lies in Our Creativity, but Not How You Think Ari Halper Chief Creative Officer

Venue : Rm. 205, Convention Hall, BEXCO

13:20-14:00   Offline Media: a Creative Breakthrough
线下媒体创意突破
Cindy Yan Chan Chief Information Officer &
Chief Strategy Officer
Focus Media Group
14:00-14:40   Getting to the Core of Your Brand’s Music Identity Christian Mix-Linzer Founder & CEO Tracks & Fields
14:40-15:20   Culture, Creativity and the African Continent Bolaji Alausa Executive Creative Director Tracks & Fields
15:20-16:00   Pay Attention. What Do Consumers Really Want? Andrei Ivanoff Creative Vice President MullenLowe Mexico
16:00-16:40   Can Creative Marketing Help Solve the Opioid Crisis? Cinzia Crociani Creative Vice President EnergyBBDO Chicago

Venue : Rm. 205, Convention Hall, BEXCO

11:40-12:20   Panel Talk
"Creativity in Asia. Are We Pulling Our Weight?"
Moderator: Angel Guerrero (adobo magazine)
Panel: Guan Hin Tay (JWT) Toby Talbot (Saatchi & Saatchi New Zealand) Woon Hoh (Hakuhodo Asia Pacific)
12:20-13:00   Strategists & Creatives: A Couples Therapy Session Andreas Krasser Chief Strategy Officer DDB
13:00-13:40   Land of the Rising Craft Peter Grasse Executive Producer Mr+Positive
13:40-14:20   Panel Talk
"Insights from Latin America"
Moderator: Gabriel Grunewald Louro(Adnews)
Panel: Lenilson Lima (Agência Um) Andrei Ivanoff (MullenLowe Mexico)
14:20-15:00   [AFAA Forum]
The Power of Questioning
Fumitaka Takano ‎Creative Director & Communication Architect ADK
15:00-15:40   What Can Movies and Politics Teach Us about Content Creation and Marketing?
Tahaab Rais Regional Head of Strategy & Truth Central FP7/McCann Worldgroup MENA
16:20-17:00   Panel Talk
"Workplace Equity and Diversity"
Moderator: Laura Swinton (Little Black Book)
Panel: Anna Qvennerstedt (Forsman & Bodenfors) SatokoTakada (McCann) Vasudha Misra (BBH India)
17:00-17:40   Re-Ignite the Gung-Ho Guan Hin Tay Global Executive Creative Director logo
17:40-18:00   DigiAsia Presentation Raymond So Chairman logo

Venue : AD tech Stage, 2F, Convention Hall, BEXCO

Time AD tech Stage A AD tech Stage B
13:30-14:20 Combination of Video & Media. How does 'empathy' go viral?
영상과 미디어의 결합. 공감은 어떻게 확산되는가?
The Future of Programmatic Advertising
프로그래머틱 광고의 미래
Guru Suh(서구루) Marketing Manager
Gooik Lee(이구익) Creative Director
14:30-15:20 Content, Scenario & Consumers: the Crossing-boundary and Breaking-out of Brand Marketing
内容·场景·消费者 品牌营销的跨界与突围
In the Age of Connection, We Prepare a Win-Win Platform for the Evolution of the Advertising Ecosystem
연결의 시대, 광고생태계의 진화를 위한 相生의 플랫폼을 준비한다
Windy Wu Marketing General Manager of Meituan-Dianping Strategic KA Dept.
Tinghua(Byron) Tang Deputy Marketing Director of Burger King (China)
Yang XI Marketing Manager of Bayer Healthcare (China)
Kiyoung Kim(김기영) Executive Creative Director
15:30-16:20 Productising-Binggrae banana flavored milk campaign, a campaign that understand consumers’ life.
제품과 광고의 결합,프로덕타이징-소비자의 삶 속으로 들어간 광고 아닌 광고,
빙그레 바나나맛우유 캠페인
Optimal synergy performance marketing
최적의 시너지 퍼포먼스 마케팅
Jieon Kim (김지언) Account Director innored
Ire Eom (엄이레) Content Director innored
Hoosung Lee (이후성) Senior Brand Manager
16:30-17:20 Art of Connection:Global Creation and Interaction Platform
 
Dynamic Data that Actively Describes Consumer’s Everyday Life
소비자 행동을 유발하는 동적 데이터를 활용한 마케팅 전략과 사례
Yi Chang Director of Content Marketing

Venue : AD tech Stage, 2F, Convention Hall, BEXCO

Time AD tech Stage A AD tech Stage B
13:30-14:20 Inspiration from Collaboration of Digital Media and Space - Brand Space of Hyundai Motor Studio & KIA beat360
디지털미디어와 공간의 결합에서 얻는 영감 - 현대모터스튜디오 & 기아 비트360의 브랜드 공간
Using Big Data for the Marketing Decision Making
의사결정은 데이터로 하라! - 기업의 빅데이터 마케팅 활용 방안
14:30-15:20 Read the Changing Media Topography 변해가는 미디어 지형도를 읽는다 To get different results, start with the different
perspective from customers
남다른 결과를 위한 다른 접근, 고객 관점에서 시작하라
Jiyoung Lee(이지영) General Director
Changbum Jang
(장창범)
Senior Managing Director
Ryan Son(손병채) Creative Strategist
Landon Hong(홍석영) VP of Global Expansion
15:30-16:20 Toward a Context building with Data,Tech and Human
Context를 향한 Data, Tech 그리고 Human!!
Digital Outdoor Advertising Strategy as Urban Space Entertainment in the Fourth Industrial Revolution Era
4차산업혁명시대의 도시공간엔터테인먼트로서 디지털옥외광고전략
Wonju Lee(이원주) Executive Vice President
Ilgi Shin(신일기) Cheif Digital Display Lab
16:30-17:20 Two chairs talk by creative and platform
크리에이티브와 플랫폼의 Two Chairs Talk
The change of digital marketng ecosystem that Blockchain brings
블록체인이 디지털마케팅 생태계에 가져올 혁신적 변화
Hyunsuk Park(박현석) Head of Agency, Korea
Byoung-ook Yoo
(유병욱)
Creative Director
Roi Nam(남성필) CEO & Co-founder
17:30-18:20   Communication business urshers in the data era where higher level of data security is in demand
(New privacy law and its implication to you)
이제 커뮤니케이션 비즈니스는 데이터 비즈니스,
소비자 데이터 더 이상 방치될 수 없다.(개인정보보호)
Seongcheol(Bruce) Lee(이성철) Enterprise Solution Sales Manager

Venue : Open Stage, 1F, Convention Hall, BEXCO

10:00-13:00 New Stars New Stars Special Session & Conversation with Juries
13:10-14:00 Job Mentoring Job談: Talk with Job Mentors Hyunjung Cho (조현정) Creative Director logo Taezin Im (임태진) Creative Director logo
14:00-14:40 Creative School Introducing BRANDED SHORTS - Why A Film Festival Focuses On Branded Movies Tetsuya Bessho Founder/Actor logo
14:40-15:20 Creative School ‘Marketoon’ Market Status Using Webtoons
웹툰을 활용한 ‘마켓툰’ 시장 현황
Namyong Hwang (황남용) CEO logo
15:20-16:00 Creative School Only 5% Possibilities 5% 의 가능성 Joonho Lee(이준호) Sales & Marketing Manager MOHENIC
16:30-17:10 The 3rd Academy for Advertising Practitioners The Word Used is the Way to Think 쓰는 말이 쓰는 수법 Kwangsoo Lee(이광수) Chief Creative Officer
17:10-17:50 The 3rd Academy for Advertising Practitioners Connecting Hearts of Gratitude 마음을 전하는 쇼핑 플랫폼, G마켓 Duho Yoo(유두호) Leader of Gmarket brand marketing team ebay Korea

Venue : Open Stage, 1F, Convention Hall, BEXCO

10:00-13:00 Young Stars Young Stars Special Session & Conversation with Juries
13:10-14:00 Job Mentoring Job談: Talk with Job Mentors Dahye Noh(노다혜) Digital Campaign Planner Twitter Harim Oh(오하림) Copywriter logo
14:00-14:40 Creative School LIVE Era! Why Twitter? LIVE 시대! 실시간 소셜 플랫폼 ‘트위터’의 힘 Yeonjeong Kim(김연정) Director Twitter
14:40-15:20 Creative School My Passion=My Profession, Start-Up Marketing A-Z
덕업일치, 스타트업 마케팅의 A-Z
Jinju Kwon(권진주) Head of Marketing Dept. 제주맥주