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Title Share a Coke 1,000 Name Celebration
Enter Category Radio & Audio > Radio & Audio Craft > Use of Radio as a Medium

U.S. teens and young adults loved Coke’s Share A Coke campaign with names on bottles. But how do you bring excitement to a program entering its fourth year, with a brief for a :30 radio ad?

Brand Coke Agency Fitzco//McCann & Casanova//McCann