Chief Creative Officer
Joanna is CCO at FCB Brasil, where she has worked since September 2012. Since then she has won 40 lions at the Cannes Festival, including a Grand Prix in the Mobile category in 2014. On that same year, Business Insider named her one of the Most Creative Women in Advertising in the world and she had the distinction of being the only Brazilian on the list. She was also included in the Big Won Report’s ranking of Top 10 Most Award-Winning Creative Directors in the world. Joanna was nominated "Woman to Watch" by Advertising Age and made Ad Age's Creativity 50 list. In 2015 Joanna was one of the 30 most creative people in advertising, according to Business Insider, and presided over the jury for the Mobile category at Cannes. In 2016 she became president of Integrated & Innovative Media at D&AD and has been a member of the D&AD Consulting Board since 2017.
Joanna started her advertising career as a trainee copywriter at Ogilvy (1996) and as a copywriter at DPZ (1997-99), W/Brasil (1999-02) and Africa (2002/2012). Joanna has an Arts degree from Brasília University (UnB) and a graduate degree in Advertising and Marketing from ESPM.