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AD STARS is the only international advertising festival which combines creativity with cutting-edge technology. It aims to share creative solutions and change the world.
As its ultimate value is “humanity”, we strive to become a communication platform to contribute to mankind.

5 Key Concept of AD STARS

Social Good

AD STARS contributes to the happiness of mankind particularly by actively promoting public service advertisements that promote positive change in the world. Every year, our Grand Prix of the Year winner for Public Service Advertising is awarded with US$10,000 – a prize designed to support the creation of future world-changing ideas.


We aim to be a festival for everyone interested in creativity, not just those working in the advertising industry. So the AD STARS Awards are free-to-enter. We passionately believe in providing a global awards platform that is accessible to everyone – even those who have limited funds to spend on entering award shows. It’s the reason we invite the general public to experience AD STARS free-of-charge at our annual festival in Busan, South Korea.

Discover Diversity

AD STARS respects cultural diversity. We highly value creative ideas that reflect each region’s culture and market. By sharing advertising campaigns that reflect different cultures, we seek to promote a better understanding of markets around the world.

New Paradigm

AD STARS centers around a new paradigm in the creative industries that encompasses interactive and digital innovations. It’s our mission to introduce creative professionals to the latest digital technologies used in the field of advertising.

Creative Solutions

AD STARS celebrates ideas that promote creative change in the world. By raising awareness of creative solutions that change the world, we hope to encourage agencies to take the lead in making the world a better place.

The History of AD STARS


11th AD STARS(23-25 AUG, BEXCO, Busan) Entries: 20,342 pieces from 57 countries
Theme: Connect!
Newly Category Open: Data Insights, Social & Influencer


10th AD STARS(24-26 AUG, BEXCO, Busan) Entries: 21,530 pieces from 56 countries
Theme: Creativity +-x÷Technology
10th anniversary special conference, joint
exhibition hall for startups


9th AD STARS(25-27 AUG, BEXCO, Busan) Entries: 18,063 entries from 61 countries
Theme: Break
Newly Open: Game Stars, Ad Academy
Focused on Booths for Experiences: Drones, IoT,
VR attraction experience booths
ad:tech@AD STARS: Joint seminars with
ad:tech, world’s largest tech-conference landed in Busan


8th AD STARS (20-22 August, BEXCO). The No. of Entry : 17,698 entries from 67 countries.
VIDEO STARS have been newly developed.
Planned real development of advertising industry and support for job seekers :
Newly developed Innoplace.


7th AD STARS (Aug 21th~23th, BEXCO). The No. of Entry : 12,591 entries from 62 countries.
Creative camp for teenager have been newly organized.


Hosted the 6th Ad stars festival(Bexco, August 22~24), with 12,079 entries from 59 countries.
Special programs such as China Special, Creative Economy Section, Creative
School, AD win-win and Marketing Solution Workshop were held


Hosted the 5th Ad stars Festival(BEXCO, August 23~25), With 10,431 entries from 57 countries.
The new categories of innovation, effectiveness, diverse insight,
media and Presentation were created.


Choi Hwanjin took office as the co-chairman of the executive committee Hosted the 4th Ad Stars Festival(Haeundae Grand Hotel, August 25~27) with
7,130 entries from 46 countries,
The new category of Interactive and Place Branding were created.


Hosted the 3rd Ad Stars Festival(Haeundae Grand Hotel, August 26~28) with 5,437 entries from 41 countries.
The new category of Craft was created.


Hosted the 2nd Ad Stars Festival(Haeundae Grand Hotel, August 27~29)with 3258 entries from 38 countries


Hosted the 1st Ad Stars Festival (Haeundae Grand Hotel, October 21~24) with 3,105 entries from 29 countries.


The inaugural meeting of the preparatory committee of Ad Stars and its 1st seminar took place. The establishment and corporation aggregate approval from the Ministry of Culture and Tourism.
Set-up of the organizing committee and the executive committee.
Hur,Nam-Sik, was selected as the chairman of the organizing committee.
Lee, Eui-ja, was selected as the chairperson of the executive committee.
Hosted the first pre-competition for Ad Stars.


Set up the preparatory committee for Ad Stars.

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